4 Hacks To Create Attractive Vinyl Advertising Banners

No matter how many youtube video ads, Instagram sponsored posts, or Facebook ads you run, your audience will never be able to recollect them. Thus, it requires a higher frequency for brand reminders. On the other hand, vinyl advertising banners act more than just an eye-catching piece of ad signage at your business store-front. They are the ones that are remembered owing to their large size and colorful graphics. However, certain tricks under the hood of creativity can take your banner design up a notch. In case you feel short of ideas to attract your audience's attention, here are a few hacks to be considered:

Prioritize the elements of your banner

Every banner ad has the following components:

● Company name/ logo

● A visual representation of your product or service

● Your company's value proposition

● A CTA (call-to-action)

Your value proposition is your differentiator and the "why" of your business. It should be evident and distinguishable from the rest of your banner design. Your company logo should be present, most preferably around the edges of your banner. For the visual representation, choose a relatable image and make sure it doesn't conceal or distract your banner's other elements.

Include all necessary info with a fit CTA

Your banner should be able to deliver every required information in one go. Buyers of today have less attention span with even lesser patience. Create a befitting CTA that reduces friction for the customers and increases their attraction. Use a bold CTA and ensure that the information you are mentioning goes with your banner's purpose. 

Choose colors that match your brand tone

Different colors tend to have other effects on our conscience. For instance, red is an intense shade commonly associated with passion, fury, excitement, speed, and love. Green translates to health, freshness, vitality, growth, freshness, and fresh beginnings. Consider the type of emotions you wish to evoke among your audience. Be conscious about your choice as colors are the first thing that any onlooker notices.

Use images and photos only if you require

Although we did say in the first point that a visual representation is one of the components of a banner, yet it is not essential to use an image mandatorily. Instead of a photo, you can use some attractive typography or use custom graphics and filters to enhance a design. You can even make use of metaphoric or surreal visuals to make your banner truly stand out.

Use these tips to blend creativity and marketing for your vinyl advertising banners perfectly to establish a significant presence within your community.